Wednesday, September 3, 2008

Brain on Drugs PSAs

These two videos are meant to warn children and young teens about the dangers of drug use. They appeal to the same audience just in diffrent time eras. The first video came out in the 80s and was designed for preteens and young teenagers. The second video came out in the 90s and appeals to the same demographic. The message is the same but the tone is very diffrent for these ads. The first ad is more calm while the second ad has more energy and more emotion. You need to know that drugs are bad in order to understand the context of these videos. The purpose of these PSAs is to have young children think twice about drugs and both accomplish this fairly well. Both of these ads do little to appeal to the logos of the audience. The first ad appeals to the pathos of the audience with the sizzling of the egg. The second ad appeals to pathos with the destruction of the kitchen. Last the second ad creates ethos with the inclusion of a celebrity that teens can connect with. The second ad is much more rhetorically effective.

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